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Reviews


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    "Sheldon is a true professional. His attention to detail and the quality of his work are second to none. I went to him to add a second wedding band to my wife's wedding ring and he was able to craft a ring perfectly to match the existing one, so much so that I cannot tell the difference between the original and the new ring. He completed the work well in advance of my needed date and upon picking up the rings I was pleasantly surprised to find that he had also polished them and they looked good as new. I would highly recommend Sheldon East for all your jewelry needs."

    Bryan Bowen

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    "Had my custom engagement ring made by Sheldon.... Absolutely incredible work and quality beyond imagination!!!!!! Anyone looking for a mind blowing piece of custom jewellery needs to look no further than right here in Midland with Sheldon East!! I had pretty high expectations, and not only were they met, but far exceeded!!!!!! 12 out of 10 stars for sure!!!!"

    Curtis Hoddy

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    "Just had what we call a "COVID" Proposal!! Could not have wished for a more amazing ring. Sheldon's acute attention to detail in his design is a thing of beauty. My now Fiance' told me Sheldon made him feel comfortable and appreciated his knowledge and craftsmanship. You hit a home run in this household Sheldon!!!!! Thx Trish T"

    Trish Tribble (soon to be Sturch)

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    "Great customer service. Fast, Knowledgeable and professional. Fixed ring same day. Anyone needing a ring or something fixed Would highly recommend. J. Towns "

    Jay Towns

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    "Sheldon made my engagement ring and wedding band. They have exceeded both of our expectations and he was so easy to deal with. The rings are gorgeous and you can tell they were hand made with lots of care. I highly recommend Sheldon, not only for his exquisite detail, but also for his trustworthiness, his timely execution, and pricing. Thank you so much Sheldon! "

    Jodi and Cody Oschefski

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    "Sheldon has done a fantastic job repairing the setting of my engagement ring. He took the time to look into the problem and was honest about his concerns with the repair. He is a down to earth guy who takes pride in his work and genuinely cares about his customers."

    Heather Cusson

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    "Sheldon is everything anyone could hope for in a jeweler: brilliantly creative and incredibly skillful. He is also humble, generous, patient and wise in his assistance. His intention is always to do what will put a smile on his client's hearts and honour the beauty and integrity of any jewels he works with. He will change a watch battery or imagine into life a work of art. He can create anything in any style, for people of all ages. I would entrust any jewelry challenge to Sheldon - and have done. When my 44 year old wedding and engagement rings needed to be cut off and restored, he deconstructed and then reconstructed them to be as beautiful as before and stronger than ever. It might have been easier to create a new setting, but he knew how much it meant for me to have them restored. Recently he designed and created a stunning emerald and diamond ring for me. He acquired the jewels from trustworthy, ethical sources, vetted them with us first, and then went to work with his unerring gifts to create a classically exquisite ring. I am immensely grateful to Sheldon for all his gifts and for the joy and passion he exudes for his work."

    Joan Gallagher-Main

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    "I've been dealing with Sheldon and Robert @Sheldon East for at least 5+ years. It's the ONLY place I will buy my jewellery. I have recently had Sheldon custom make rings for me and they are better and more beautiful than I could have imagined! Whether my pieces are custome made, ordered in or purchased directly from the store; Sheldon makes selecting and buying jewellery a great experience. Sheldon's commitment to excellence and perfection set him apart from any other jeweller. He makes amazing one of a kind pieces! They are the BEST!!!"

    Janice Smith

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    "Top notch service and quality! I highly recommend Sheldon at Sheldon East for all your jewelry needs. Thanks for your great service and "bling" for my wife's finger."

    William Brown

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    "You did a FANTASTIC job with my engagement ring. It is exactly what I wanted.....You and Jay did great."

    Krystal Sanderson and Jayson Ball

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    "I had some garnets and a plain gold wedding band that I wanted to have recreated into one ring. I consulted with Sheldon and literally within a few minutes he had come up with a design that was so in tune with my vision, that it was uncanny. Fast forward to present and I now wear the most astonishing ring!! Gorgeous and full of sentiment, Sheldon hit it bang on!! Thanks Sheldon"

    Joanne Standfast

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    "I recently brought a ring that was passed down to me from my grand mother in to have sized and cleaned.Sheldon East did an amazing job and even made notes on the overall condition of the ring and what I may need to do in the future to make sure it lasts for many generations. I would definitely recommend Sheldon East. Thank you"

    Islay

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    "I recently brought in a locket that my Dad gave my mom over 54 years ago. At first Sheldon didn't think it was silver because of the condition it was in. He said he would clean it as best as he could. I picked it up the next day and it sparkled like it was brand new. It brought tears to my eyes. Thank you Sheldon for your passion in your craft. It touched all of our hearts"

    Donna

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    "I proposed to Kate with her Nanny's wedding ring after having it re-sized. We shopped around looking for a wedding band and couldn't find a fit. No shop had what we were looking for. I was told to speak to Sheldon about a custom set. We brought Kate's Nanny's, Grandmothers & Mother's rings to Sheldon to see if he could use the diamonds for a custom set. This meant a lot to Kate using 3 generations of stones. Sheldon had beautiful drawings back to Kate & I in a few weeks and he was bang on! I picked up the rings this weekend and slipped the new one on tonight. Kate had a happy dance and was in tears. It's beautiful Sheldon! You are an amazing artist, we thank you for taking our idea and bringing it to life! We highly recommend you giving Sheldon East a call!! Ask for Sheldon, he'll take good care of you!"

    Ryan and Katie Markham

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    "Sheldon designed and made an amazing anniversary ring with a grey diamond centre stone and small princess cut diamonds on either side set in white gold...perfect!! The design is beautiful and the ring is exquisite!!! Thank you again, we couldn't be happier!"

    Crystal Peabody and Chris Marion

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    "The engagement ring and wedding bands I had Sheldon custom create are absolutely astonishing! I can not describe the appreciation I have for Sheldon's talent. He clearly understood our visions and incorporated them flawlessly into his rendering then crafted the rings on time with care, precision and attention to detail using a high quality white gold and diamonds with clarity, color and cut that I have not seen at any of the major retailers. Past a recommendation I would insist that anyone looking for that perfect wedding set go to Sheldon East. Thanks again Sheldon, your work is amazing and Ashley could not be happier!"

    Trevor Howard

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    "Over the past year Sheldon has been designing both my engagement ring and our wedding bands. After a rough start with other companies, Sheldon was able to provide me with the most amazing diamond engagement ring I could have ever wish for. Recently we purchased our wedding bands from Sheldon East Jewelers, and once again Sheldon's work was beyond anything we could have hoped to receive. We both believe that he is the BEST jeweler in the Simcoe County area, and we will continue to do all our business with him. Strongly Recommended!!"

    Paula Shaw and Travis Quinn

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    "I have had several pieces designed by Sheldon and it was great to work with someone who listened to my ideas and improved on designs I had. My wedding rings and my husband's ring are absolutely beautiful and one of a kind. I receive compliments frequently about my wedding rings and I highly recommend Sheldon East Jewellers to people who want to make an investment in a timeless design and quality service"

    Dawn Stamp

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    "I had bought my engagement ring recently from Sheldon which he had designed himself, he did a wonderful job he was also very helpful and pleasant-very easy to talk to. I would highly recommend dealing with Sheldon East."

    Jessie Dubeau

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    "My hubby knows better than to go to anyone other than Sheldon for my jewelery! Saying that Sheldon is an awesome jeweler is an understatement and everything I have either received or seen of his is beyond beautiful. I recommend him to anyone and everyone who is looking for nothing but the best."

    Melissa Elder

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